How to Import files from FTP to Shopify

Crazy Ant Labs
5 min readApr 4, 2022

(Guest post by Dave Crowder, Eshop Guide’s CTO)

This article covers the steps required to achieve an automated Shopify file import process through the use of Ruby, Heroku, and SFTP To Go.

Everyone can benefit from an easy-to-use file synchronization process, even online retailers! However, there are still some things that are better left solely for us programmers. These days, many businesses selling products directly to consumers, are using Shopify as a storefront. It’s easy to use, looks desirable, and pretty much takes care of the management A to Z for you; from inventory and stock management to managing orders and most importantly: processing payments. Parallel to this, it is encouraged to utilize Shopify apps and integrate external platforms with your store to really help it stand out and gain traffic.

To provide customers with more than a simple buy button, Shopify offers ways to master the learning curve and keep up with new concepts and technical skills to make your brand representable through your store from start to finish. You have the opportunity to augment your products through additional information in the form of images, specs, manuals, and visual cues for product features.

Within the Shopify world, the best place to store such documents is the store files (or sign in and view them through the Shopify admin). They are easily accessible from the shop theme via Shopify’s templating language Liquid and benefit from the speed and reliability of Shopify’s global CDN. Up until the June 2021 Update of the Shopify API, the management of the store’s files was a tedious, manual task. Since then, store files gained the ability to be created programmatically by using the GraphQL API, which still poses its own constraints that I will be addressing later on.

What we wanted to achieve

Our customers, the shop owners, needed an easy to sync option or simple file uploading added to their Shopify store.

There is no doubt that Shopify’s GraphQL provides these options, but the platform was constructed for developers, meaning it isn’t as friendly for end users or IT folks. FTP, on the other hand, is a protocol that has been around for ages and is known to be in the toolbelt of the majority of IT administrators, consisting of processes such as automating tasks and pushing files around to and from FTP Servers.

On that note, we set out to provide them with a convenient way to export icons, images, user manuals etc. from their PIM (Product Information Management system) and others while having them accessible from their Shopify store.

Why we chose SFTP To Go

Since writing my first Rails application back in 2015, I find that Heroku has been the simplest way through which to deploy code into a production environment, while having to think very little about infrastructure so I can focus more on what really matters to me: providing value through code.

Heroku is also easily extendable through service add-ons such as SFTP To Go, instead of setting up an FTP instance and having to worry about monitoring its state, storage, or even adding the FTP URL to the app’s environment variables. With just a few clicks, I can add an FTP Server to my application that is fully managed and ready to go!

So, how do my files get into Shopify?

Shopify offers two paths for uploading files using the Files API, both are a two-step process really. The one we didn’t use in this example requires you to create a stagedUpload Target and then upload your files to that URL. The other approach is a bit simpler, in that you specify an originalSource (an external, public URL) and Shopify then takes care of fetching those files from that URL. This way you don’t have to take care of the uploading process at all, but it requires a web server in order to serve those files that were previously put on the FTP server.

Lucky for us, SFTP To Go also supports publicly served files from a special folder called /public (who would have thought, right? :D) which I learned about through their support pages. This was really the missing piece of the puzzle that further led us to a process that can be roughly described as follows.

How to get files from SFTP To Shopify — Diagram

Now, it’s time to dive into the code!


This one, as the name suggests, pulls all the strings together. It is also the entry point for the file import process that gets called from a rake task, scheduled to run once a day or on any other schedule specified using another Heroku add-on called Cron To Go.

First, it obtains a list of the already existing files in the Shopify Store in order to avoid uploading duplicates. Then, it calls the SftpFileLoaderService to load all of the filenames from a specified folder on the FTP Server. Finally, these filenames are used to create new file entries in Shopify using the FileImporterService.

This service handles the connection to the SFTP Server. Once you’ve installed SFTP To Go in your Heroku application, an environment variable named SFTPTOGO_URL will be automatically created. This URL is then used to call this service: ENV.fetch(‘SFTPTOGO_URL’)

Another ENV variable, FTP_FILE_DIR, specifies the directory to look for new files. In our case, it is a subfolder of the public folder, that is available via HTTPS (this makes a difference later in the process when Shopify is picking up those files).

In the end, this process returns a list of filenames in a specified directory that are not already existing in Shopify.


This process is used for each of those filenames returned before we run the FileImporterService.

One important note to remember here is the full_url, which gets filled with the SFTPTOGO_PUBLIC_URL ENV variable in addition to the ‘URL-Escaped’ filename. This way, the file is accessible publicly and can be downloaded by Shopify. The rest speaks for itself, I hope.

There we have it: An easy process used to import files into a Shopify store. All that is required from the merchant is to put files into an FTP directory and lay back. Of course, this could be extended to a full fledged synchronization mechanism — SFTP To Go offers webhook notifications so that instead of using a scheduler, we could sync a file as soon as it’s uploaded, or remove it from Shopify.

About the author

Dave Crowder, Eshop Guide CTO

Dave is a founding member and CTO of Eshop Guide, a German-based agency that provides projects and services relating to Shopify for a range of clients, from small startups to big companies. Eshop Guide is also active within the Shopify public app space, having developed multiple integration apps for German accounting systems (lexoffice, sevDesk) and price comparison portals (idealo).
As a progressive company, Eshop Guide prides themselves with having a different perspective on what working as an agency means. They believe that reducing stress for the employees while focusing on physical and psychological wellbeing as a part of a regular workday ultimately increases productivity overall.
Dave is also a big fan of raising human awareness through meditation, an integral part of his daily routine, which is reflected in Eshop Guide’s work environment.